Use case of Ansible in automating today’s industries…

Harsh Agrawal
5 min readDec 3, 2020


Ansible stood out because of its ‘power and simplicity’.

Ansible is an IT automation tool. It can configure systems, deploy software, and orchestrate more advanced IT tasks such as continuous deployments or zero downtime rolling updates. Ansible’s goals are foremost those of simplicity and maximum ease of use.Ansible is a tool in the Server Configuration and Automation category of a tech stack.

Ansible is an open source tool with 45.8K GitHub stars and 19.9K GitHub forks.Docker, Amazon EC2, Kubernetes, New Relic, and Microsoft Azure are some of the popular tools that integrate with Ansible.Ansible seamlessly unites workflow orchestration with configuration management, provisioning, and application deployment in one easy-to-use and deploy platform.

Regardless of where you start with Ansible, you’ll find our simple, powerful and agentless automation platform has the capabilities to solve your most challenging problems.

Ansible is a simple way to automate apps and infrastructure. It includes Application Deployment, Configuration Management and Continuous Delivery

Ansible helps in -

  1. Configuration Management

Centralizing configuration file management and deployment is a common use case for Ansible, and it’s how many power users are first introduced to the Ansible automation platform.

2. Application Deployment

When you define your application with Ansible, and manage the deployment with Ansible Tower, teams are able to effectively manage the entire application lifecycle from development to production.

3. Security Automation

When you define your security policy in Ansible, scanning and remediation of site-wide security policy can be integrated into other automated processes and instead of being an afterthought, it’ll be integral in everything that is deployed.

4 .Continuous Delivery

Creating a CI/CD pipeline requires buy-in from numerous teams. You can’t do it without a simple automation platform that everyone in your organization can use. Ansible Playbooks keep your applications properly deployed (and managed) throughout their entire lifecycle.

Ansible use cases in IT industry

The ongoing digital transformation coupled with the growing popularity of cloud means companies are now more dependent on dynamic, all-in-one tools that can solve multiple problems across a host of platforms.

Further, today’s organizations are looking for ways to ease into automation while also striving toward higher levels of customer satisfaction. For many organizations, the open source platform Ansible is the answer to these modern-day challenges.

Here are a few examples of companies successfully implementing an Ansible migration.


Amelco is a UK-based company that develops software solutions for the betting industry and financial betting markets. The business was looking for a way to deploy its applications efficiently across its hundreds of different environments, and it also sought to limit downtime. To do this, Amelco performed an Ansible migration to an agentless automation framework. This reduced the complexities it faced with the deployment, operations and the upgrade of applications over a range of contrasting locations, while also using one simplified language.

In addition, by introducing Ansible and Ansible Tower, Amelco has successfully automated its application deployments. Other benefits include reduced complexity and continuous delivery, along with speed solution delivery.

Further benefits include:

  • “Faster time to deployment for its bespoke and modular client solutions, resulting in speedier time to market and higher customer satisfaction”.
  • “A simplified and repeatable deployment process, leveraging true multi-tier, multi-step orchestration that minimized the complex dependencies of heterogeneous environments,”.


Hootsuite is a social media management platform used by businesses and organizations. It allows the execution of social media campaigns on a variety of networks from a secure dashboard. Hootsuite is popular among Fortune 1000 companies.

The main challenge facing Hootsuite was the lack of repeatability. This made automating Hootsuite’s infrastructure a challenge, and Hootsuite were also facing difficulties in application deployment.

To resolve this, Hootsuite introduced Ansible core. This allowed Hootsuite to build servers from scratch and enabled repeatability. In the future, Hootsuite plans to implement an Ansible migration of its app deployment and possibly in ad hoc production server management.

Since performing their Ansible migration, Hootsuite says ops and devs ‘feel safer’. Additionally, Ansible allows developers to repeatedly test server builds on a local level until the team can be sure they work.

Hootsuite intends to use Ansible in many other ways, and as Beier Cai, Director of Technology, Hootsuite Media Inc., explains, “In the beginning I didn’t realize Ansible is good for orchestration as well but found it out quickly and I really loved it as it beats competitors right there.”


Based in Stockholm, Lifesum is a digital health platform that encourages users to lead a healthier, more balanced lifestyle. Lifesum has proved hugely successful throughout Europe, reaching over 6 million downloads so far.

Prior to introducing Ansible, Lifesum had used another tool but found provisioning and managing different environments a challenge.

Lifesum started their Ansible migration in 2014. It started implementing Ansible straight away and has used it in several major areas. First, Lifesum used Ansible playbooks “to automatically spin up virtual development machines with Vagrant”.

More than 1530 companies reportedly use Ansible in their tech stacks, including LaunchDarkly, Tokopedia, trivago , typeform and ViaVarejo.

With today’s demand for automation, consistency and the move towards cloud, companies from all sectors are adopting easy-to-use tools that enable them to achieve these goals and overcome complexities. These three success stories show how an Ansible migration is the ideal solution for automating organizations’ modern technology challenges, while also performing an essential role in app deployment and improving responsiveness.

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